Marketing words & phrases that reduce uncertainty Of course, don’t offer anything you don’t promise or can’t describe in detail. In most cases, you should have a page that states your guarantee and return policies and how/why they work so customers can truly see that there are no catches. Notice that the language here is not fancy jargon but everyday language that resonates with customers. Free returns/full refund, no questions asked.A sense of predictability or set of expectations is the goal here. Try to use phrases in your marketing copy that communicate reassurance that they aren’t at risk of losing money or being tied into a long-term commitment. Minimizing a customer’s perception of risk will make them that much more comfortable making the decision to business with you. Marketing words & phrases that reduce risk Use it as your launchpad to come up with your own words and phrases that reflect your brand voice and values.Īnd once you’ve gone through this list, check out our 273 (MORE!) Words to Use for Emotional Marketing Copy. This guide covers a list of words to give you a starting point in writing quality, trustworthy copy that will:Ĭonsider this your guide to refer back to when you’re stuck on coming up with copy, whether for an ad, email, landing page, elevator pitch, etc.

But as many words as there are in the dictionary, coming up with natural, powerful, non-repetitive words and phrases that appeal to your audience is a challenge. Words have the ability to inspire action in people-this is what copywriting is all about.

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